Retrofitting the city

A CG animation made as a joint project with Newcastle City Council, United Kingdom.

Following an initial team effort, a joint project was propose to stir public engagement in climate change policies. The discourse is targeted to the life style improvements deriving from insulation. Three clips are to be presented, each one of them considering aspects of how insulation means comfort whilst preserving an architectural uniqueness of the chosen spot.

Featured video considers technical aspects regarding insulation process, whilst giving subtle messages on improvement of quality of life.

You can find a formal analysis followed by conceptual storyboard after the break.

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